Bord Bia - Irish Food Board

The flavour shows where the best grass grows

Field experts

Beef – it’s a grass roots thing with the people and farmers in Ireland. There’s a long-standing heritage in beef farming here. Farms are traditional and family-owned, and the farmers believe food is best when it’s simple and natural.

To read more about the work our farmers are doing, just click on the articles below.

John Kent, Ballinamona, Co. Waterford

In the fertile south east of Ireland, in Ballinamona, the Kent family’s beef cattle enjoy grazing amidst 195 acres of grassland and tillage. Waterford is a coastal county, part of the province of Munster, in the fertile south east of Ireland. Ballinamona (the town of the turf) is located just outside Waterford City – home of the famous crystal – and it is here that the Kent family farm 195 acres of grassland and tillage. 75 acres of the farm are under oats (and supply Flahavan’s, Ireland’s leading breakfast oats brand), while the remainder support the family’s cattle and equine enterprises.

The Kent family farm is run by son John, who shares day-to-day management duties with farm manager Gerry Lenihan. John is developing a pedigree Angus herd that will grow alongside the farms’ commercial suckler-to-beef enterprise – the mainstay of the family’s beef enterprise to date. When fully stocked, the Kents will have a pedigree Angus herd of 25 cows and a commercial Angus herd of 50 suckler cows.