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THE YEAR OF BEEF ENCOUNTERS

Beef is undoubtedly the most diverse meat on the market. This year, we want to celebrate this diversity and encourage brand new beef experiences, making 2017 the year of beef encounters. Throughout the year we’ll be bringing you new recipes, ideas, stories and inspiration all surrounding this multi-faceted ingredient, with a little help from the experts.

A food lover’s dream, beef’s adaptability lends itself to any cuisine or cooking method. From the midweek stir fry to the sumptuous full roast, there’s something to suit any occasion. And when it comes to provenance, look no further than premium Irish grass-fed beef. We pride ourselves on the sustainable and traceable nature of our beef, and the flavour is testament to the fact that it is reared with taste in mind.

So… make 2017 your year of Beef Encounters.

RECOGNISE CUTS

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An important first step in unlocking the full potential of beef, knowing your cuts will ensure your dishes reach their maximum potential. As well as different textures and flavours, there are a range of cooking times, prices and prep methods to take into consideration. Discover our guide here.

 

DISCOVER RECIPES

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Whether you’re after new inspiration, the latest culinary trend, or just basic tips on an old favourite, our recipe collection has got you covered. With new recipes being added continually and organised by chef, season, cut or method, there’s a wealth of beef dishes right at your fingertips. Explore them now.

 

ENCOUNTER NEW PLACES

Over the coming year we will be getting out on the streets to keep our fingers on the pulse of the latest trends and innovations in cooking. We’ll be getting tips and tricks from the hottest street food chefs, but for now, here’s a roundup of our favourite off-season street food markets.

 

 

 

GRASP THE METHODS

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From grilling to pan frying, roasting to braising, make sure you’ve got your techniques mastered with our helpful guides. We’ll recommend the right way to do things, and the best suited cuts and recipes for a range of methods that will enhance your everyday cooking experience.