Health and Nutrition claims made during campaign ‘Irish Beef Run Club’
Nutrition and health claims comply with Regulation (EC) No 1924/2006
EU Regulations and tertiary legislation relating to nutrition (Regulation (EC) 1924/2006) have been retained amended by the Nutrition (Amendment etc.) (EU Exit) Regulations 2019 and the Nutrition (Amendment etc.) (EU Exit) Regulations 2020.
Only authorised nutrition and health claims as laid out in the Great Britain nutrition and health claims (NHC) register 2021 may be used https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register
The nutrient content for lean beef is sourced from figures published in the UK’s McCance and Widdowson’s The Composition of Foods Integrated Dataset (CoFID) 2021. All the claims listed in this marketing communication relate to the nutrients in 100 g of ‘ raw, lean, beef’. These figures were based on average values from ten different cuts trimmed lean raw beef.
NUTRIENT CLAIMS : ‘High in protein and vitamin B12’
The nutrient content figures were used to identify the nutrients for which beef can claim to be a ‘source’ or ‘rich source / high in’, according to the thresholds set out in the Great Britain Register of Nutrition and Health Claims as follows
HIGH PROTEIN – A claim that a food is high in protein, and any claim likely to have the same meaning for the consumer, may only be made where at least 20 % of the energy value of the food is provided by protein.
HIGH IN [NAME OF VITAMIN/S] AND/OR [NAME OF MINERAL/S]
A claim that a food is high in vitamins and/or minerals, and any claim likely to have the same meaning for the consumer, may only be made where the product contains at least 30% of the Nutrient Reference Value (NRV)
All further health claims substantiations made during this campaign can be found here; https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register
To summarise the following nutrient claims can be made for lean beef:
- High in in VITAMIN B12
- Beef is rich in/ High in PROTEIN
DATE: 10/07/24